category

project

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visual development

concept art

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STRANGER THINGS 5
RELEASE EVENT BERLIN

client

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XY/Netflix

year

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2025

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Working alongside the agency's creative team, I helped transform an existing venue in Berlin into an immersive Stranger Things 5 launch event. Building upon the agency's initial concept and layout, I designed a series of themed environments and visualized multiple interior sets, ensuring the location reflected the visual identity and atmosphere of the series while supporting the overall visitor experience.

Throughout the project, every design was developed with the real-world venue in mind, balancing creative intent with practical implementation.

creative contribution

process

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Working from the venue's architectural dimensions, I developed concepts that could be translated directly into physical construction. Accurate spatial visualization and iterative 3D workflows helped validate proportions, visitor flow, and set placement early in the design process, ensuring each environment remained both visually compelling and feasible to build.

selected finals

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A festive indoor scene with Christmas trees decorated with lights, entertainment booths, and prominent signage for 'Stranger Things' and 'Netflix.' People are walking and enjoying the area, which features glowing lights, colorful displays, and a large mural on the back wall.
Architectural interior layout test drawing labeled XY - ST - Ku'damm Interior Layout Test 02, showing a room with furniture, a winding path marked in orange, and various objects including chairs, a table, and sculptures outlined in the plan.
A person with gray hair walking through an indoor forest installation with large artificial tree trunks. On the right side, there is a layout plan of the interior space, indicating features like a WSKQ radio booth and a pathway through the trees.
People in a neon-lit arcade and lounge area with a staircase, bookshelves, and floral sofas.
A dimly lit room decorated with string lights, featuring a wall with the alphabet written on it and a sofa in front of a floral wallpapered wall. Several people are seen, including a woman with short hair and a striped shirt, a man taking a photo, and others walking or standing nearby.
People walking past a van with WOK 94.5 FM branding, colorful neon lights, a brick wall, and a giant screen displaying a figure in a futuristic or fantasy scene with red lighting and clouds.
An overhead view of a modern indoor and outdoor event space with a lounge area, kitchen, and outdoor patio. The outdoor area features a large truck labeled "Wagon" and some plants. The indoor area has a lounge with a patterned sofa, coffee table, and people walking around.
A creature with a star-shaped head and elongated limbs standing in a illuminated red display with vertical red and white light tubes, while people observe it.
People playing arcade video games with neon lights at an arcade center.
A person with a bald head, wearing a dark jacket and light-colored pants, stands indoors in front of a display featuring the 'Stranger Things' logo, with vending machines or display cases on either side. Another individual on the right is using a smartphone, and the scene is filled with reflections and some mist or fog on the floor.
A group of people standing near a truck with the logo 'WQK' on its hood and windshield, inside a modern building with large windows, shelves with books, and illuminated signage.

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