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For these projects, I joined the internal team at Mood Visuals as a freelance concept designer, contributing across all stages of the visual development process. Rather than owning a single asset category, the team worked collaboratively on every aspect of the key art—from early sketches and 3D blockouts to final paintovers and production-ready illustrations.

Creating marketing artwork required close coordination between artists, with responsibilities constantly shifting between foreground, background and composition depending on the needs of each image. Beyond the visual development itself, the artwork also had to accommodate multiple aspect ratios and marketing formats. Key elements were therefore designed and positioned to remain flexible, allowing compositions to be adapted efficiently across a wide range of promotional assets.